Breaking down the project

As a coffee lover and designer, I've always been interested in how design can enhance everyday activities. My friend owns a thriving coffee shop called Rustbelt, and I wanted to use this opportunity to create something that could enhance the ordering experience for their customers. The challenge was to create a mobile app that made ordering fast and easy, while maintaining their brand identity. I started by learning how both customers and staff interact with the current system to identify where things could be improved.

Designing with Purpose

I created user personas and journey maps to pinpoint key interactions, then built wireframes to shape the app's structure. From there I moved into high-fidelity designs that prioritized usability, clarity, and Rustbelt's aesthetic. I included features such as favorite orders, featured menu items, and drink customization.

Refining through feedback

Usability testing helped reveal small but meaningful tweaks like improving the order confirmation page, and an option to continue as a guest for those that didn't want to set up an account. Hearing from both customers and baristas helped me refine the experience into something more efficient. The final product provides a smoother workflow for staff and also gives users a way to order coffee that feels just as personal as ordering in person.